EVE-benelux Forum Index
Portal  •  Forum  •  Item DB   •  Market   •  News  •  Profile  •  Search   •  Register  •  Log in to check your private messages  •  Log in   

 

NOH attempts to trademark Ev0ke for use on merchandise


Post new topicReply to topic
Author Message
News
News Feed


Posts: 3597

blank.gif

PostPosted: 11.03.2008, 19:00 Reply with quoteBack to top

Following their victory in the 5th Alliance Tournament, the Ev0ke alliance has gained new notoriety and fame across the cluster. Nugoeihuvi Corporation is attempting to capitalize on this fame, having applied for a trademark on the Ev0ke name.<p>

The trademark application is for use of "the name Ev0ke on clothing, apparel, toys, games, and other non-pod pilot related merchandise."<p>

Experts believe the application's wording is an attempt to circumvent Ev0ke's obvious claim to the name. "By claiming the trademark is for items not related to pod pilots, Nugoeihuvi is going to make the argument that Ev0ke is currently only known for being a pod pilot alliance, and thus should have no claim on usage of a similar name outside of that realm," said Keldor Hastings, a copyright law analyst for the Science and Trade Institute.<p>

"If the trademark application is denied, then NOH will be required to pay huge royalties to Ev0ke if they want to manufacture anything with their name on it," he went on. "It probably wouldn't be worth the effort to do so."<p>

While there are no exact figures on sales of merchandise related to pod pilots available, experts predict that a company with the resources of NOH could translate a trademark on Ev0ke's name into a half-trillion ISK industry within a year. "But that market also wouldn't necessarily be sustainable," said Hastings. "Alliances disband all the time, and by the end of the next tournament, no one might remember Ev0ke."<p>

Calls to NOH for comment were not returned.

Read more...
HiddenView user's profileSend private message
Display posts from previous:      
Post new topicReply to topic


 Jump to:   


Show permissions


COPYRIGHT NOTICE
EVE Online, the EVE logo, EVE and all associated logos and designs are the intellectual property of CCP hf. All artwork, screenshots, characters, vehicles, storylines, world facts or other recognizable features of the intellectual property relating to these trademarks are likewise the intellectual property of CCP hf. EVE Online and the EVE logo are the registered trademarks of CCP hf. All rights are reserved worldwide. All other trademarks are the property of their respective owners. CCP hf. has granted permission to eve-benelux.be to use EVE Online and all associated logos and designs for promotional and information purposes on its website but does not endorse, and is not in any way affiliated with, eve-benelux.be. CCP is in no way responsible for the content on or functioning of this website, nor can it be liable for any damage arising from the use of this website.